Hamburg, 16 October 2007 – Olympus brings more vitality to the European digital camera market with the release of the striking new µ 790 SW Lime Green edition. Limited to just 5,000 models in Europe, this distinctive camera is the perfect exclusive accessory for active, colourful lifestyles. In addition to its attention-grabbing appearance, the 7.1 Megapixel µ 790 SW Lime Green is bursting with powerful features. Shockproof, waterproof and freezeproof, it never loses its shine no matter what life throws at it. Make a personal statement with this season’s most invigorating stand-out model.

Boasting a body built for action, the 7.1 Megapixel µ 790 SW Lime Green can go where other cameras can’t. Whether at the beach, doing a round of snowboarding or navigating the hazards of a kids’ party, this camera withstands it all.

The µ 790 SW Lime Green matches elegance with power and performance. For versatility in locating and framing subjects, it features a 3x optical zoom (equiv. to 38-114mm). The ability to recognise human faces as the main subject of a composition through implementation of Face Detection Technology ensures optimal focus and exposure in the areas you want. What’s more, the µ 790 SW Lime Green applies innovative technology to deliver stunningly realistic results through the lightening of shadowy areas such as shade under a tree or backlit subjects. And ensuring photographic settings are tailored for most shooting situations, multiple scene modes are available, including four specifically made for underwater use.
The limited edition Olympus µ 790 SW Lime Green is destined to turn heads wherever it is taken and arrives October 2007.

The Olympus µ 790 SW Lime Green – main features:
 - Stylish lime green coloured metal exterior
 - Take it anywhere, anytime since it’s shockproof up to 1.5m
 - Exciting shots in and by the water since it’s waterproof to 3m
 - Face Detection Technology for perfectly focused and exposed faces plus correct exposure for other image areas
 - 6.4cm/2.5” HyperCrystal LCD (230,000 pixel resolution) with a bright display even in brilliant sunlight
 - High ISO settings for less blur
 - 7.1 Megapixels to make poster-sized prints
 - 3x optical zoom (equiv. to 38-114mm on a 35mm camera) 1:3.5-5.0 for stunning portraits, with optical folded light path and water-repellent lens coating
 - Better low-light shooting thanks to BrightCapture Technology
 - 23 scene modes for the best results in different situations
 - Liven up your memories with movie recording plus sound
 - TruePic III image processor for faster image handling and higher image quality
 - Underwater shooting up to water pressure equivalent of 40m possible in combination with optional underwater case PT-041
 - Shadow Adjustment Technology to brighten shadowy areas in a composition
 - Perfect Fix function for correction e.g. backlight and red-eye
 - One-touch light and LED Macro Illuminator
 - Internal memory plus xD-Picture Card slot
 - 25 languages on board
 - Supplied with Olympus Master software 2.03 and Muvee Pack trial version, LI-42B battery and charger