Nikon Corporation is pleased to announce the introduction of the COOLPIX S550, a stylish new camera that elegantly packs high performance and advanced functions into the smallest body in its class*1. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, the COOLPIX S550 brings new ease and fun to capturing smiling faces in the full beauty of special moments.



The COOLPIX S550 teams 10 effective megapixels of sharp resolution with quick response, and maintains image quality when taking advantage of sensitivity settings as high as ISO 2000. Enhancing compositional freedom is a 5x Zoom-NIKKOR lens with the range to ably cover scenes from buildings and group pictures to close-up portraits.

Unique new functions for the COOLPIX S550 help make it easier to shoot beautiful portraits and faithfully record precious smiles when they appear. Smile mode displays a gauge that indicates when the selected subject smiles, enabling the user to capture just the right moment. Blink warning displays a message when it detects that a subject has blinked, offers quick magnified visual confirmation, and allows the shot to be retaken immediately. The COOLPIX S550 will be available in a choice of Titanium Silver, Urban Black, Blue, or Purple body colors*2.

*1 Among competing 10 effective megapixel class compact digital cameras equipped with retractable 5x zoom as of January 29, 2008 (according to research conducted by NIKON CORPORATION).
*2 Color availability may vary according to region.

Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area.

Nikon COOLPIX S550 Features and Specifications